Case study
Helping a Kent scrap metal company get found by more local customers
A local SEO and website improvement project for WB Phillips Metals, focused on clearer service pages, better local search coverage and easier enquiry routes.
- Local SEO
- Trade business
- Service pages
- Mobile CTAs
- Google visibility
The problem
The business needed clearer local pages that matched how customers search
Scrap metal customers often search in a very practical way. They want to know what metals are accepted, where the yard is, whether collection is available, and how quickly they can get a price or answer.
Local search gaps
The site needed stronger local pages for nearby areas and clearer wording around the services offered.
Customer questions
Visitors needed quick answers about metals, collections, yard directions and how to get in touch.
Mobile actions
Many visitors are on mobile, so call, WhatsApp, photo sending and directions needed to be easier to find.
What was changed
The work focused on useful pages, clearer wording and stronger enquiry routes
Local SEO page structure
New and improved location-led content was planned to help the business show up for practical local searches.
Clearer service wording
The content was written in simple customer language, making it easier to understand what the business does and who it helps.
Better calls to action
Phone, WhatsApp, direction and enquiry routes were made more visible, especially for mobile visitors.
Tracking and SEO basics
The project included practical SEO foundations, internal links, page structure and tracking recommendations.
The result
A clearer website that supports local search and customer enquiries
The work helped turn the website into a more useful local sales tool, with clearer pages, better local targeting and easier ways for customers to make contact.
This page will be updated with screenshots, ranking examples and Search Console data as the results are collected and approved for use.
Proof assets
Screenshots and data to add next
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What this shows
Most local trade websites need practical improvements, not clever tricks
This project shows how useful local pages, simple wording, better calls to action and proper structure can make a trade website easier to find and easier to use.
Useful pages win
Pages should answer what customers are already asking before they call.
Mobile matters
Trade customers often search on mobile, so calls, directions and messages must be easy.
Local detail helps
Good local wording makes pages more helpful for people and clearer for search engines.
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