How We Improved Local Visibility for a Kent Scrap Metal Business
WB Phillips Metals – Local SEO, location pages and enquiry improvements for a Kent scrap metal business.
About The Business
WB Phillips Metals is a scrap metal recycling business serving domestic and commercial customers across Kent.
The Challenges
- Important towns were not fully covered.
- Customers needed easier enquiry routes.
- Mobile visitors needed a simpler experience.
- Some services needed clearer explanations.
What Was Improved
- Local SEO improvements
- Location pages
- Service page improvements
- WhatsApp contact routes
- Google Maps and directions
- GA4 tracking
- Mobile usability
Example Pages
- Sevenoaks
- Tonbridge
- Future location pages
Key Takeaways
Scrap metal customers usually want a phone number, directions, collection information and a quick answer. The website should make those things easy to find.
Results
The work focused on improving local visibility, making information easier to find and creating better enquiry routes for customers.
Related Services
Local SEO • Website Design • Google Business Profile
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