How I work
How I work with local businesses
Simple, practical website and local SEO help without confusing jargon, pressure or long reports you do not need.
- Free first check
- Plain advice
- No pressure
- Clear priorities
- Experience since 2002
Step 1
Free website check
The first step is a simple check of your current website and online visibility.
I look for the obvious issues first. These are often the things that stop people finding you, trusting you or getting in touch.
Website basics
Page structure, speed, mobile layout, calls to action, contact routes and whether the site is easy to use.
Google visibility
How the site appears in search, whether the main pages are clear, and if Google can understand what you offer.
Local opportunity
What people are likely to search for locally, what competitors are doing, and where there may be quicker wins.
Useful checklist
What I would check first
This block will be reused across the site because it explains the work in a way business owners can understand.
- Website speed
- Google Business Profile
- Service pages
- Location wording
- Page titles
- Internal links
- Calls to action
- Contact routes
Step 2
Clear priorities
Not everything needs doing at once. A good plan starts with what matters most.
Fix first
The issues most likely to affect enquiries, trust, visibility or user experience.
Improve next
The useful work that should be planned after the basics are in place.
Ignore for now
Things that may sound clever but are not the best use of time or money yet.
Step 3
Practical improvements
Once the priorities are clear, the work can be focused. This may include website improvements, local SEO, Google Business Profile help, content, internal links and tracking.
Website improvements
Clearer pages, better layout, easier contact routes, faster loading and content that helps people make a decision.
Local SEO improvements
Better page titles, local wording, internal links, service pages and content based on what real customers search for.
Google Business Profile
Useful wording, services, photos, updates and ways to make the listing more helpful to local customers.
Tracking
Simple tracking for key actions, so we can see what people are doing and what is helping.
Step 4
Measure what matters
I do not focus on vanity numbers. The useful numbers are the ones that connect to real business.
Step 5
Build long-term website assets
The strongest websites are built steadily. Instead of chasing shortcuts, we create useful pages and proof that can keep working over time.
Service pages
Clear pages for what you offer.
Industry pages
Pages that show you understand your market.
Location pages
Useful local pages where they make sense.
Case studies
Proof that builds trust before people contact you.
Experience that helps
Website and online marketing experience since 2002
I have worked on small local business websites and large ecommerce websites with around 10,000 products. That experience helps me spot what matters, what slows a site down and what makes it easier for customers to get in touch.
Questions
Common questions about how I work
How much does a website check cost?
The first website check is free. I will look at the main issues and tell you what I would fix first.
Will I understand the feedback?
Yes. Everything is explained in normal language, without confusing reports or technical waffle.
Do I need a new website?
Not always. Sometimes improving the current website is the better and cheaper option.
How long does local SEO take?
Local SEO usually takes months rather than weeks. The goal is steady improvement, not shortcuts.
Do you use long contracts?
No long-term contract is needed unless we both agree it makes sense for the work.
Can you help if I already have a website person?
Yes. I can work as a second pair of eyes, help with SEO, or support practical improvements without replacing your current setup.
Free first check
Not sure what your website needs first?
Send your website over and I’ll take a look. I’ll tell you what I would fix first in simple words.