Case study
How we improved product visibility and customer enquiries for a Kent tile retailer
Decoramic Bathroom & Tile Centre needed a website that could support a large product range, a local showroom, customer enquiries and long-term SEO growth.
- Tile retail
- WooCommerce
- Product SEO
- Category structure
- Customer journey
About the business
A local tile showroom with a large online product range
Decoramic Bathroom & Tile Centre is a tile and bathroom retailer with a local showroom and a large online product catalogue. The website needs to support retail customers, trade customers, product browsing, showroom visits, sample enquiries and advice-led buying decisions.
The challenges
Large tile websites can become difficult for customers and search engines
Large product catalogue
Thousands of products need clear names, useful descriptions, good structure and sensible category links.
Category visibility
Important category pages needed to be stronger, clearer and better matched to real customer searches.
Showroom visibility
The website needed to support local customers who wanted to visit, see samples or get advice.
Customer journey
Customers needed easier routes to ask questions, request help, visit the showroom or enquire about products.
Product discovery
Products, brands, styles and categories needed better internal links so customers could find related options.
Technical complexity
WooCommerce, filters, attributes, tracking, site speed and user experience all needed careful handling.
What was improved
Practical improvements across products, categories and enquiry routes
Product SEO
Product naming, product descriptions, image names, alt text and product structure improvements.
Category SEO
Stronger category pages built around how customers search, browse and make decisions.
Internal linking
Improved links between categories, brands, products, room pages and helpful content.
Showroom marketing
Better support for local customers looking for opening times, samples, advice and showroom visits.
Customer enquiries
Improved enquiry routes, contact prompts and clearer ways for visitors to ask for help.
Technical improvements
Work around WooCommerce, speed, tracking, mobile usability and website structure.
Customer thinking
Tile customers do not usually think in SKUs or attributes
Most tile customers search using practical needs, rooms, styles, colours and problems they want to solve.
They may search for bathroom tiles, kitchen floor tiles, Victorian hallway tiles, outdoor tiles or tiles suitable for underfloor heating. The website should help them find answers based on those needs, rather than expecting them to understand internal product structures.
Example areas
Areas where structure and content matter
Victorian floor tiles
Pattern pages, border pages, colour content and customer-friendly explanations.
Bathroom tiles
Pages that help customers choose wall tiles, floor tiles, feature tiles and practical finishes.
Kitchen tiles
Useful pages for kitchen floors, kitchen walls, splashbacks and practical buying decisions.
Tile brands
Brand pages that support products, categories, trust and internal linking.
Showroom pages
Local information for customers who want advice, samples, parking and opening times.
Visual tools
Visualiser pages, pattern examples and customer tools that make decisions easier.
Visual tools
Visual tools help customers feel more confident
Tiles are visual products. Customers often need to see colours, patterns, layouts and room ideas before they are ready to buy. Visualisers, product images, room inspiration and pattern examples can all reduce doubt and support enquiries.
The result
A stronger foundation for product visibility and customer enquiries
The work focused on improving product visibility, category structure, showroom visibility, customer journeys and enquiry routes. This gives the website a stronger foundation for both organic search and real customer decisions.
Clearer structure
Better organisation across products, categories, brands and customer needs.
Better enquiry routes
Clearer ways for visitors to ask questions, request advice or visit the showroom.
Stronger SEO base
Improved support for product, category, showroom and local search visibility.
Related services
The services behind this type of work
Local SEO
Improve how the business appears for local, service and product-led searches.
Website Design
Make pages clearer, faster and easier for customers to use.
Google Business Profile
Support showroom visibility, local trust and customer contact routes.
Questions
Tile retailer website and SEO questions
Can SEO help a tile retailer?
Yes. Tile retailers often have many useful search opportunities across categories, products, rooms, styles, brands and showroom pages.
Should tile websites focus on products or categories?
Both matter, but category pages are often a strong starting point because they match how many customers browse and search.
Can showroom pages help local SEO?
Yes. A useful showroom page can support local visibility, customer trust, directions, samples and in-person visits.
Why is internal linking important for tile websites?
Internal links help customers move between products, categories, brands and advice pages. They also help search engines understand the website structure.
What should a tile retailer improve first?
Usually the best starting point is to check category structure, product visibility, local showroom content, enquiry routes and internal links.
Free first check
Want similar improvements for your website?
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